About Beyond
Beyond UBC is where you’ll find stories relevant to your daily life. Powered by UBC Brand and Marketing, our award-winning content is sourced from research experts at the University of British Columbia. We aim to provide a deeper understanding of today’s issues and offer solutions to help shape a better world.
We support UBC researchers by helping to make their research relatable to the general public, so that it makes a real impact.
Beyond UBC: Social media and digital marketing
Beyond.ubc.ca is the website arm of Brand and Marketing’s larger digital marketing strategy. Our content marketing includes social media content creation, paid social media promotion and content curation through key institutional channels. We produce original stories and curate those produced around the university, and create standalone content tailored to Instagram, LinkedIn, TikTok and YouTube.
We work closely with UBC Media Relations, which pitches stories to media. If you are a member of the media looking for the latest news, UBC experts or advisories, please see UBC News.
How can UBC communicators work with Beyond UBC?
We love collaboration! We work with UBC communicators to identify and publish content that fits Beyond UBC and our social channels. Here’s how you can collaborate:
Share previously published content for republishing on Beyond UBC. Articles that were originally published in the Conversation or on your faculty website can be a good fit.
Work together to adapt previously published content for Beyond UBC. This includes adapting content that has run on faculty websites.
Work together to create original content for publication on Beyond UBC.
Republish original content that appears on Beyond UBC (please follow our republishing guidelines, below.)
Work together to create in-platform social media content. Tell us about researchers who are great on video/social media or pitch an idea.
To pitch a Beyond UBC idea or if you have questions, please email Carolyn Ali, Senior Content Strategist and Writer, Brand and Marketing (carolyn.ali@ubc.ca).
Beyond UBC: Republishing guidelines
We encourage the sharing of information, and our original articles are published under a Creative Commons — Attribution/No derivatives license. You can republish original articles on Beyond for free, provided you follow our guidelines.
Beyond by The University of British Columbia is licensed under Attribution-NoDerivatives 4.0 International
We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.